Design Team: Karim Najjar, Rames Najjar, Ahmad Nouraldeen, Alaa Dagher
Consultants: Dar El Omran, Prime Design Beirut
Our design visually embodies Hikma’s status as a dynamic and visionary international manufacturer and distributor of pharmaceutical products.
The design articulation represents both facets of Hikma’s ethos: its status as a major international corporation, and its deep, community-based roots in Jordan. The design is inspired by sharp, angled rock formations while allowing the building’s exterior to appear monolithic, showcasing a strong presence on the airport road—visitors driving into Amman can’t miss this impressive structure that combines indigenous features with a sense of modernity and progress. Its contemporary lines and angles bring to mind ancient Jordanian desert castles with their closed-off, stone-clad exteriors, accentuated corners and strong verticals.
The interior elaborates the regional tradition of communal identity through the prominence of an open courtyard with features such as stairways, gardens, and various water features. The scents and colors of the plantings combine with shimmering pools and burbling waterfalls to serve as a buffer against the region’s often harsh climate. The wooden panels of the blocks’ interiors are reminiscent of the traditional wood-shuttered windows that would have looked out on the courtyard in bygone centuries.